Marketing to
Revenue
Attribution
Peraison helped Intimo connect marketing, bookings, and sales into one trusted view so the business could measure what is working and invest with confidence.
Intimo operates through an associate stylist network, but data was fragmented across a legacy ERP, a current ERP, a cloud bookings platform, social media channels, and web analytics. This made it difficult to understand which campaigns were driving bookings, which stylists were converting demand into sales, and what the true return on marketing spend was.
Peraison built a unified data pipeline that preserved sales history across the ERP transition and linked bookings and customer journeys to marketing sources.
The executive team gained clear visibility of stylist performance, campaign effectiveness, and customer acquisition outcomes, enabling smarter marketing investment, better stylist support, and continuous improvement of campaigns based on proven revenue impact.
End-to-end attribution from social campaigns to bookings and sales
Clearer stock visibility improved inventory decisions, reducing avoidable wastage and supporting better availability.
More effective marketing investment & improved ROI
Enabled the business to measure campaign performance by cost per acquisition and revenue contribution, directing spend toward the campaigns that drive bookings and sales.
Clear visibility of stylist performance to support growth
Delivered a unified view of bookings, conversion, and revenue by stylist, enabling better support, recognition, and resource allocation across the associate network.
Modern Solutions for a changing
Consumer Product & Retail landscape
Helping Consumer Product & retail with data & AI
Unify loyalty, POS, eCommerce, and behavioural data to understand customers and shoppers end to end. Build segments, propensity models, and next best action journeys that lift acquisition, basket size, retention, and lifetime value, while improving personalisation and measurement across channels.
Improve category and range decisions with price elasticity, promo effectiveness, and markdown optimisation. Identify what drives volume versus margin, reduce promotional waste, and strengthen trade investment decisions with consistent measurement by SKU, store, region, and customer segment, while protecting brand equity.
Turn demand data into forecasts, replenishment actions, and allocation decisions that improve availability and working capital. Reduce stockouts, overstocks, and markdown exposure with store and DC level visibility, safety stock optimisation, and exception-based alerts that keep planners focused on what matters.
Connect store, eCommerce, and marketplace journeys to understand conversion drop-off and the drivers of basket growth. Use testing and journey analytics to improve search, product discovery, checkout, and fulfilment choices, lifting conversion and satisfaction while reducing friction across digital and store experiences.
Create end-to-end visibility from supplier to shelf with performance tracking across lead times, fill rates, and service levels. Detect risk earlier, manage disruptions with scenario views, and improve supplier and carrier performance, enabling continuity of supply and more reliable delivery to stores and customers.
Improve store execution with labour planning, task prioritisation, and operational dashboards that link workload to demand. Optimise rosters, reduce wasted effort, and increase on-shelf availability and service quality by giving managers clear daily actions and visibility of compliance and performance drivers.
Build modern data foundations that make retail data trusted, governed, and ready for scale. Accelerate platform modernisation, improve data quality and lineage, and enable reusable data products that support analytics, automation, and AI use cases across merchandising, supply chain, store operations, and customer functions.
Our Stories & Insights on Consumer Products & Retail
Explore the real‑world impact of our work across consumer products & retails, with stories and insights that reveal how data, AI, and technology deliver measurable outcomes.
Competitor Market
Data Service
Always-on competitor market data delivering daily pricing, promotions, availability & sales intelligence across retailers, enabling faster decisions, clearer context & less manual checking.
Curious how we can improve your business's performance?
Get in touch with our team