Competitor
Market
Data Service
When a leading Consumer Products manufacturer needed a dependable daily view of competitor activity across major retailer websites, Peraison built a solution that turned messy web data into decision-ready market intelligence.
Commercial teams were spending too much time manually checking competitor pricing, promotions, and availability, and still lacked a consistent market view they could trust across thousands of SKUs. We created an always-on market data pipeline that captures live feeds from multiple retailers and publishes a high-value dataset covering competitor pricing, promotion changes, availability, product movement, and sales movement.
The impact was immediate: faster trading and pricing decisions, clearer competitive context, and far less manual market checking.
As demand grew from other organisations facing the same challenge, we expanded the original build into a product offering that is now adopted by multiple clients, delivering a repeatable market view without the overhead of building and operating an internal extraction platform.
Faster pricing & promotion decisions with clearer competitor context
Teams can respond quickly to competitor price moves, promo activity, and availability shifts, enabling stronger decisions on pricing, trade-offs, and margin protection.
Earlier detection of competitor range & sales movement
Product movement and sales movement views help identify competitor range shifts and emerging threats sooner, supporting sharper ranging, category strategy, and retailer conversations.
Less manual market checking, more time spent executing
A single, standardised dataset replaces ad hoc web checks and spreadsheet consolidation, freeing teams to focus on weekly trading actions rather than gathering and validating data.
Our Stories & Insights on Consumer Products & Retail
Explore the real‑world impact of our work across consumer products & retails, with stories and insights that reveal how data, AI, and technology deliver measurable outcomes.
Modern Solutions for a changing
Consumer Product & Retail landscape
Helping Consumer Product & retail with data & AI
Unify loyalty, POS, eCommerce, and behavioural data to understand customers and shoppers end to end. Build segments, propensity models, and next best action journeys that lift acquisition, basket size, retention, and lifetime value, while improving personalisation and measurement across channels.
Improve category and range decisions with price elasticity, promo effectiveness, and markdown optimisation. Identify what drives volume versus margin, reduce promotional waste, and strengthen trade investment decisions with consistent measurement by SKU, store, region, and customer segment, while protecting brand equity.
Turn demand data into forecasts, replenishment actions, and allocation decisions that improve availability and working capital. Reduce stockouts, overstocks, and markdown exposure with store and DC level visibility, safety stock optimisation, and exception-based alerts that keep planners focused on what matters.
Connect store, eCommerce, and marketplace journeys to understand conversion drop-off and the drivers of basket growth. Use testing and journey analytics to improve search, product discovery, checkout, and fulfilment choices, lifting conversion and satisfaction while reducing friction across digital and store experiences.
Create end-to-end visibility from supplier to shelf with performance tracking across lead times, fill rates, and service levels. Detect risk earlier, manage disruptions with scenario views, and improve supplier and carrier performance, enabling continuity of supply and more reliable delivery to stores and customers.
Improve store execution with labour planning, task prioritisation, and operational dashboards that link workload to demand. Optimise rosters, reduce wasted effort, and increase on-shelf availability and service quality by giving managers clear daily actions and visibility of compliance and performance drivers.
Build modern data foundations that make retail data trusted, governed, and ready for scale. Accelerate platform modernisation, improve data quality and lineage, and enable reusable data products that support analytics, automation, and AI use cases across merchandising, supply chain, store operations, and customer functions.
Curious how we can improve your business's performance?
Get in touch with our team